This rug was handwoven by Keltouma and the artisans of the M'rirt association.

Keltouma and her daughter Soukina lead this group of 25 artisans from a Village just outside Beni M’rirt, in the Middle Atlas Mountains. Founded in the early 2000s, the collective makes medium to high hand-knot rugs, as well as M’rirt Zanafi rugs, a style named after the region. Traditional rugs from this region use a thick knotting technique, which makes the rugs feel extra plush.

Boujad rugs tend to incorporate vibrant colors and lots of geometric elements used for design. While the weave is less dense than the traditional Beni M'rirt know it’s still as cozy and soft as it looks.
--technical details
Size: 4'-9" x 7'-8" (1.46 x 2.34 m)
Rug Style: Boujad
Pile: Medium
Materials: 100% live sheep’s wool, organic spice blends for dye