Advanced Direct Dye technology binds with hair for even, incredibly durable, vibrant and shiny color results.

* Provides intense results on pre-lightened hair in as little as 10 minutes without any developer
* Mix to create imaginative and bold colors or add clear to make en vogue pastel tones
* Adds reflections to natural and color treated hair
* Creamy gel consistency for easy, even application
* Lasts up to 20 washes and fades gradually on tone
* Contains Argan and Avocado Oils for shine and condition
* Includes the powerful antioxidant green tea to help prevent premature color fading